What are Hashtags? And how do I use them?

#Hashtags are a simple (and free) way to help spread a message on social media.

A hashtag is a word or phrase preceded by the hash mark (#). When used efficiently, hashtags allow a user’s posts to become discoverable to a larger and more relevant audience. In fact, tweets with hashtags receive two times more engagement than those without. So rather than limiting your post to just your followers, experiment with hashtags and get seen! 

Hashtags are easily searchable, and the right hashtags will greatly expose your brand to potential customers who weren’t previously familiar with you. Using the right hashtags is crucial. Consider the following for your brand:

Content Hashtags: Hashtags that directly relate to your product, service, or market. 

Trending Hashtags: Trending hashtags are those that have gained popularity among millions of users. If you choose to add one, be sure the trending hashtag adds value to your post. 

Brand/Campaign Specific Hashtags: While popular hashtags are great, they can often get lost with the thousands of other accounts using the same one. Create a ‘dedicated’ hashtag for your brand, like a short motto or tagline. Ensure there is no one else using the same one, and use it consistently. 

TIPS:

  • Be sure to keep your hashtags short and strategic. 
  • Research which hashtags are best for the platform you are using (Instagram, Twitter, Facebook, etc.)
  • Keep up with the trends.
  • Place your hashtags thoughtfully.
  • Don’t overdo it.

That’s all! You can now #PromoteYourBusiness easily and effectively with the use of hashtags.

Teresa Hoeckh – Noble House Media