All across social media and hidden from the public eye are one-on-one conversations taking place in a user’s DM’s (otherwise known as Direct Messages). And while direct messages are private messages between individuals, when used properly they can work wonders for your business or brand.
So when and why would you send a DM to someone? Sending a DM can be beneficial to your business for a multitude of reasons including:
- Building connections with new or existing followers
- Connecting with influencers
- Lead generation
- Offering customer service support
Just because the followers are there, doesn’t necessarily mean they are there to stay. Connecting with your audience is crucial to keeping them engaged and happy. Consider downloading an app to check on your “ghost followers”. Simply put, ghost followers are your followers that do not engage with your content. A DM about a sale, special, or just welcoming them to your page can help remind that user why they followed you in the first place.
If you are a company with a larger following, consider downloading a chatbot. A chatbot is an automated software that conducts a conversation with followers of your choosing— all of your followers, new followers, only a select few— you decide!
Connecting with Influencers
Influencers eat, sleep and breathe social media. So it’s no surprise that approaching them through your DMs is the best method of connecting. Strike up a conversation and delve into the world of influencer marketing, an effective way to expose your brand to new audiences in your industry.
New followers on Instagram, Twitter or other social platform? It’s safe to assume they are interested in your brand. Take advantage of this lead by warming up to your follower. A welcome message, incentive to subscribe to emails, or an invitation to a live webinar are all great initiatives.
Customer Service Support
Oftentimes a user will tag or mention your brand. Usually it is for one of two reasons: praise or a complaint. Using your DMs to thank or handle an issue is vital to maintaining strong connections with your followers. We recommend responding publicly first and then following up with a DM. Responding publicly (especially to negative feedback) let’s other followers know that you are addressing the issue and not ignoring it.
Test out your DM skills! Or shoot Noble House Media a DM if your business needs help with social media management.