If you’re at all involved in today’s social media climate, you know just how popular the video-sharing network, TikTok, has become.
Those short dance videos, lip-sync recordings, comedic skits, and talent clips have made the platform the most downloaded app of 2019 and 2020 (by far). And while TikTok content may appeal to a younger audience— 41 percent of TikTok users are between age 16 and 24 and roughly 50% of TikTok’s global audience is under the age of 34— the app’s demographics are shifting. In less than 18 months, the number of US adult TikTok users grew 5.5 times.
Is your audience active on TikTok? Could they become active in the coming months? Get ahead of the curve by getting behind the trends! Just like Instagram and Snapchat, brands can use TikTok to engage with their audience through video. Start by studying the platform and use the following tips to ensure you are TikToking like a pro:
Plan your content: Start brainstorming. Be inspired by trending videos, music, and filters. Create fun, engaging and scroll-stopping content using your iPhone. Reveal your brand’s true, authentic personality and connect with the right audience.
Work with a TikTok Influencer: Widen your reach on TikTok by working with an influencer who may be interested in promoting your product or service.
Take Advantage of TikTok Advertising: Reach diverse audiences around the world through TikTok Advertising. Try a hashtag challenge, an interactive poll, in-feed content, brand takeovers, or band lenses.
Not just any social media marketing agency can help you create, plan and develop a successful strategy for your TikTok profile. Contact us today to learn more about our social media services.
Teresa Hoeckh – Noble House Media