Social Media Marketing

Facebook, Twitter, LinkedIn, & Instagram | Social Media Marketing

Social Media Marketing is one of the primary channels for businesses to interact with clients and customers. A strong social media presence can also provide SEO benefits, improve credibility in your industry, and promote your business without spending your ad budget.

That’s why many of our clients rely on us for social media management across a number of platforms. Our instagram account managers, for example, create rich content calendars to detail every post for an entire month, so that you can approve the text and custom graphics. We’ll apply this same process to every platform, including Facebook, Twitter, LinkedIn, and more.

Custom Graphics & Text on Every Post

A great social media post is disruptive; it catches your attention because it looks different from the rest of your feed. That’s why it’s so important to use custom graphics and well-written text in each post. We know you don’t have the time to create a professional looking post, so we’ll do it for you. From the visuals to the text, our team of social media management experts covers it all.

The Importance of Word of Mouth

These days, word of mouth goes beyond water cooler conversations. Today’s word of mouth comes in the form of tweets, hashtags, and viral videos. Most consumers decide which products to purchase based at least partially on their engagement with companies on social media. Our unique approach engages, motivates, and improves the customer experience so that they’re more likely to choose your business.

We’ll build a social media management strategy that encourages your followers to spread the word about your amazing business. Whether you have five followers or five million, our instagram account managers and social media experts will help you open doors you never thought possible.

Phase 1: Social Audit & Discovery

Our first step is to know your business, products, and services. We’ll run a comprehensive audit of your current social media accounts, if you have any, and establish goals for a highly targeted social media campaign.

Next, we’ll identify both your target audience and your competition. Are you targeting promotional marketing to women? Men? Millennials? Baby boomers? Who are your primary competitors? Are there any online competitors you didn’t know about? Once we gather all this data, we’ll move to Phase 2.

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Phase 2: Strategy

Our experts will develop a detailed and tailored social media management strategy to fit your needs and budget. We’ll create separate posts for each social media platform, optimizing for particular demographics, interests, and more on each one.

As always, we’ll customize your solution so that it fits your business, and we’ll never recommend something unless we think it will maximize your ROI.

Phase 3: Implementation

We’ll create detailed content calendars so that you can approve all text, images, and custom graphics before they go up. Once you’ve given feedback and signed off, we’ll follow a strict posting schedule to make sure your posts go up at the right time, maximizing visibility and engagement. For local businesses, we can even use more advanced strategies, such as geotargeting and geofencing, to drive consumers to your website via social media.

If this campaign is successful, it will grow your social media presence, increase consumer engagement, and lead to more conversions.

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Phase 4: Analytics & Reporting

We’ll measure your account’s performance and give you detailed reports to track consumer engagement. These reports allow us to tailor and improve our social media campaigns, further increasing your social media presence.

We’ll communicate with you at every step of this process so that you know exactly what’s going on with all your accounts.

Frequently Asked Questions:

How do you attract customers on social media?

Engaging with your customers, sharing quality information, posting consistently, as well as using hashtags/geotags/giveaways to your advantage are all great ways to attract customers on social media. The key is in the content you post and not only just content, but thoughtful and engaging content that speaks to your followers.

Why is social media important?

Billions of people use social media daily, so it's important to use that to your advantage. Social media helps with brand awareness, customer relationships, and generating sales and also one of the fastest way to get your special or new product directly in front of consumers.

What social media channels should my business be using?

At the very least, consider Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Each platform has its different strengths. Ultimately the greater your online presence, the more you can build an engaged following.

How do I grow brand awareness on social media?

Some great ways to grow brand awareness on social media include hashtags/geotags, giveaways/contests, posting consistently, and engaging with your audience. Hashtags/geotags will help bring in potential customers who are searching within their local area or for a particular product. Giveaways and contests can get your business' name out there by having those who enter, share, or follow you be eligible to win a prize. Engaging with your audience is equally important. By answering questions/comments or sharing posts customers tag you in, you'll be encouraging the activity for the future and growing awareness around your brand.

What sort of content works on social media?

Content that is both high quality and relevant is the best to post on social media. It can be tips your customers can share, a discount they can use, or what to order the next time they come in. Quality content will keep your customers both entertained and informed, and will have them coming back for more. Always make sure your content is relevant to your business but at the same time diversify the content you post. You want your followers to keep coming back and be entertained and informed.

Should I be tagging people on social media?

Yes, you should because they can share your post to their story where a broader audience (including their followers/friends) will see it. Tagging someone will also increase your engagement. If you are featuring a product or a service, if would also be a good idea to tag their social business page.

Are hashtags important? How do they work?

Yes, they are. When people search for a hashtag on a social media platform, your post will appear (so will your competitor's posts that use the same hashtag... but... if you post engaging content with a good frequency and value added proposition, you will most likely win the hashtag battle). For example, when you search #vinylsiding, people who are looking for this service will see your posts and possibly contact you for a project. Also, certain social platforms allow people to follow hashtags, increasing the likelihood they see your posts.

How do I boost engagement on social media?

By posting captions that ask questions, knowing your audience, and creating valuable content. Lately we have seen a surge in polls and interactive content used on social media channels. It keeps your followers engaged and turns your post into a resource. There is another type of "boosting" that you can do on Facebook that turns your post into an ad that you can serve to a specific demographic.

How long does it take to see results from social media marketing?

This depends on time, budget, your audience, and whether or not paid ads are being used. Social media is constantly changing and evolving. We have seen great results as fast as 48 hours but it depends not only on the above but also on having a good product or service and putting together the right social media plan, tweak and implement.

Do I need a business Facebook page?

It is against Facebook's terms and agreements to have a personal profile page for your business. If you have a business, then a Facebook business page is a must. It is against Facebook's terms and conditions to use a personal profile page for your business.

How should companies measure their social media marketing success?

Success has many measurables: traffic, leads, and messages. When you count the number of fans (Facebook) or followers you have, it can help you understand your social media reach, how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers. Measuring success is critical to continuing and improving your marketing efforts.

Do I need a content calendar?

It is a personal choice but it is very helpful when planning out your future posts. You should at least plan out your content calendar a month in advance, and make sure to note any holidays or promotion dates you want to mark with special content.

What are common mistakes made on social media?

Some common mistakes include posting inconsistently or sporadically, not responding to people's questions on your posts, not adding captions to pictures, and spelling mistakes, to name a few. Also, a big mistake is having a great content calendar but no page followers (if you are posting organically). Even if your content is in top shape, someone needs to see it in order for it to work. If you are just starting your social media business page, it would be a great idea to either create a campaign that brings you quality likes/followers or combine it with your monthly content calendar.

Do I need to constantly create new content?

Yes, you should keep the pages fresh with new content so your audience doesn't get bored. It is important to showcase new and ongoing projects to show your audience that you are constantly expanding your business. Your social page is like a newspaper, diversify the content, interact with your followers and absolutely keep up with the trends.

What are some tips to help my social media?

Post consistently. Engage in conversations. Answer questions. Encourage audience engagement. Be creative. Think our of the box.

How can I grow my following on social media?

Follow sprees, using hashtags, posting consistently, creative bios to catch people's attention when they view your page. Coordinate with local businesses and give each other shout outs to cross promote each account. Get an a page like ad campaign going (that works pretty well).

How is your social media service unique to those offered by other agencies?

We give 100% for every client and take this opportunity to truly show our skills. We do extensive research to make sure we know our client's audience, correct hashtags to use, how to drive engagement up, and how to set them apart from their competition. We take a concierge approach, where we tailor our services to meet your exact needs and budget. We are result driven and we work with you until we exceed your goals.

How to get your followers involved and engaged?

Ask questions in the captions, or run a contest, or a poll. For example: have them comment and tag 3 friends who need to be following your page. Other ideas include showing behind the scene pictures/videos, streaming live videos, and hosting question and answers. Be creative and post regularly! The more posts you have, the more data you'll receive and from there you can see what works and what doesn't. Nowadays webinars are the way to go, think about putting a quality webinar together and success will follow.

How to get more retweets on Twitter?

Post a tweet with a picture, have more than 100 characters, tweet at a good time when a lot of people are on Twitter (for example not at 4 in the morning).

Should I follow back, like, comment and direct message back to everyone on ALL my feeds?

It is best to reply to all of your direct messages but you don't need to reply to every comment on your posts. You can like their comment to show them you saw it. You don't have to follow everyone who follows you back but it would be beneficial to follow those in your industry, such as other similar brands who have a large following, as well as influencers.

Should I have social media platforms even if I am in a boring industry?

Yes, it would be good to stand out among your competition. It is a huge advantage to have social media platforms with an interactive online presence or a committed social following.

Does paid social media marketing work?

Research shows that the average organic reach for a Facebook post is 5.17% of a page's likes, while the average paid reach is 28.1%. Not only does paid social media literally brings more eyes to your business, it also increases brand awareness, is cost-effective, and targets your audience more effectively. In short: YES it works quite well!

What's the difference between paid and organic social media marketing?

Organic social media is any social media activity without paid promotions. Paid social media marketing involves anything using advertising dollars, such as sponsored posts, ad campaigns, boosts, messaging campaigns, etc.

How do I make sure that the right people see my paid messages?

Interest-based targeting can be used to ensure ads are reaching the right people who would be interested in your content enough to follow along and engage with it.

What is the advantage of paid social media advertising?

Paid social media campaigns can be launched to generate leads, increase likes, boost engagement, and drive traffic to your website. Biggest advantage is getting faster results that you would usually get with organic social media.

Let’s start your project.

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