Even though SEO is an important part of any digital marketing strategy, it is often overlooked because many business owners don’t understand it. If you’re not sure what SEO is, that’s okay! Check out our blog to learn more about what SEO is and how it works.
Briefly, SEO, or search engine optimization, is an organic way to grow your online presence by posting high quality content both on your website and elsewhere. The more content you have that contains particular keywords, the more likely you are to appear when someone searches for that keyword on Google. Unlike pay per click marketing, SEO is considered an organic way to drive traffic to your site. That means you won’t pay Google a dime; the costs associated with SEO go toward writing and posting content.
It’s important to remember that good SEO takes significant time and effort. That’s why we like to remind customers what to expect when they hire us for SEO services.
High quality, original digital content every week. Content always contains two things: keywords and a link to your website. Over time, this improves your domain authority, and a higher domain authority will help your page rank higher on search engine results pages.
Business directory listings. We’ll make sure your business is listed, with up-to-date information, on every business listing site we can find, both local and national. This helps your website get noticed both by Google and by potential customers or clients.
New landing pages for your website. These pages will be keyword-specific, designed to drive traffic to your site when people search for those keywords on Google.
Monthly reports. We’ll always let you know how your SEO is going by showing you how your site is ranking on results pages, and also how many people are viewing those results pages. SEO is a dynamic process, and that means we’re always adapting our strategy based on the results we’re seeing.
Immediate results. The only drawback with SEO is that it takes a significant amount of time and effort to see results. We typically tell clients not to expect significant results for about 60 to 90 days. Of course this timeline can be shorter or longer depending on a number of factors, such as the current state of your website and the difficulty of the selected keywords. Still, remember that once your website starts ranking on a certain page, your site will get a lot more attention from potential customers or clients.