The product is the most important part of any startup or small business. All the digital marketing and website design in the world won’t help you if you don’t have a solid product to market. That’s why Noble House has a senior product development team to help clients turn their amazing ideas into amazing products. Our team has more than ten years of experience developing both digital and physical products for small startups, large chain retailers, and everything in between.
The Product Development Process
Step 1: Ideation - You can’t have a great product without a great idea. If you have one, we’ll provide feedback and notes to make it as profitable as possible. If you don’t have an idea, we’ll create one that fits your business model and can be scaled to reach thousands, hundreds of thousands, or even millions of customers.
Step 2: Research - The Noble House marketing team will conduct research, focus testing, ad testing, and more to get feedback about the product from real consumers. That way we can hone our design and correct any flaws before going into production, saving our clients time and money.
Step 3: Design - Once we’ve acquired feedback, we move into the design phase. The Noble House design team focuses on making products that work, look, and feel great. We incorporate product branding, packaging, and even floor displays at this stage to ensure that the full design is consistent and on brand when the product goes to market.
Step 4: Prototyping - With a design in hand, the team creates a prototype and conducts additional consumer research. We finalize our design based on feedback.
Step 5: Sourcing & Manufacturing - Many businesses find sourcing and manufacturing to be the most difficult step; when products fail, they often fail here. But with the Noble House product development team, our clients can take advantage of long term relationships with materials suppliers and product both in the U.S. and abroad. We make sure to get the best materials and the highest quality manufacturing at the lowest cost, maximizing both profit margins and ROI.
Step 6: Distribution & Placement - The final step, of course, is distribution and placement. We coordinate with distributors and suppliers to find low shipping costs and leverage our retail relationships to place products on shelves across the country. See our distribution and supply or product placement pages for more information.
Digital Product Development
Sometimes, businesses require a digital product instead of a physical one. We provide consulting and product development on the digital side, too — from mobile applications to user portals and more, we design and build scalable systems to fit the client’s precise needs.
The Noble House development team has decades of experience building fully interactive user interfaces to display any information a client might want — everything from booking travel accommodations to viewing blood test results. If there is a new product that will help your company succeed, Noble House will develop the idea and work with you to build it to your exact specifications.