What is PPC?

Pay per click advertising, or PPC for short, is a form of digital advertising in which an advertiser pays a search engine — such as Google, Bing, or Yahoo — to appear in a prominent location on a search results page.

PPC is often used in tandem with SEO services to bolster online presence outside of social media. Web developers tend to love PPC because, unlike SEO, it is instantaneous: as soon as an ad starts running, it will be displayed in a prominent location. Of course, the up-front cost of PPC is higher than the cost of SEO.

Pay per click advertising works by charging advertisers a fee for each time someone clicks on their ad. The fee is primarily based on the amount of competition for clicks on that results page.

The more businesses competing for clicks, the higher the price. We always set budgets for our ads to make sure that cost per click doesn’t exceed our clients’ threshold.

Pay Per Click Example

pay per click CT

PPC Services

Here at Noble House, we understand that clients' advertising needs and budgets vary. What works for one client may not work for another. That’s why we offer a variety of PPC services to fit your business:

PPC Audits
If you’re already running pay per click ads, we’ll analyze them to make sure you’re getting the highest possible return on investment. If you (or your current ad agency) aren’t carefully monitoring ad performance, you could be leaving money on the table.

Social Media Advertising
PPC ads aren’t just for Google! We also have an expert social media management team who will create and implement beautiful ads with custom graphics and original copy.

Banner Ads
Even if you don’t know what banner ads are, you’ve definitely seen them before. Banner ads are a great way to associate your business with splashy custom graphics and fun content, driving users to your site.

Remarketing is an excellent way to promote your business to customers who are already interested in your product or service. Our team of web developers will design ads to target users who have already visited your site. This will increase your user conversion rate and keep customers coming back over and over.

No matter which service or services you choose, we’ll develop a custom plan to maximize your ROI. We’ll also work directly with you all the way from custom graphics design to ad setup to analytics and data tracking, so that you’re comfortable with the process. Best of all, we will provide detailed reports of ad performance in broken down, easy to understand language.

Let’s start your project.

Client Stories