Geotargeting and geofencing are similar, but not the same. Geotargeting uses the location of a user to display specific content or send a specific ad. For example, you might want to display one message to website users in Texas and another to website users in California. Our web developers would use geotargeting to accomplish this.
Geofencing, on the other hand, allows businesses to display promotional marketing content in highly specific areas — sometimes as small as 1,000 square feet — to dynamic audiences. Some marketers, for example, use geofences to target users who just entered a certain building or part of town. This is especially useful for local businesses, or businesses in densely populated areas.
Whether you’re using these tools to promote certain parts of your website or for pay per click advertising on social media, they can be incredibly powerful. We’ll work with you to design the perfect strategy for your business, large or small.
Here's a successful and creative campaign that Burger King used against McDonalds: https://www.alistdaily.com/technology/burger-king-app-mcdonalds-whopper/