Funnel marketing is the most efficient and comprehensive way to drive consumers to your business. At Noble House, we focus on three methods of driving business, each of which plays an important part in a marketing funnel: paid advertising, organic marketing and nurture campaigns.
Paid advertising is one of the most effective ways to engage new customers, and it’s often their very first point of engagement with your brand. Pay per click advertising, the most popular form of digital advertising, has several advantages. Most importantly, it allows advertisers to target leads in specific locations and demographics. You can even use a Pixel — a piece of code on your website that tracks visitors — to target ads toward people who have already visited your site. Unlike SEO, pay per click advertising shows immediate results. You can be on the first page of a Google search instantly!
Once your business has created a strong social media following, Noble House can use a Facebook Pixel on your website to track and retarget people who have already visited your website.
Paid Traffic is made up of paid digital advertisements on Social Media (Facebook, Twitter, LinkedIn etc.) and Google that can track a user's journey to a website and on a website. The Paid Traffic component is vital in a Marketing Funnel because it allows business to stay top of mind with consumers. The pixels associated with each Paid Advertising Account further enable a business to remind users of their initial demonstrated interest (which is exhibited in their interaction with ads and their initial website visit). Paid traffic and Organic traffic can and should lead to some type of email or phone number submission. Each person that provides contact information will then be entering themselves into a nurture campaign.
In the marketing world, “organic” simply means unpaid. Instead of paying for ads on search engines or social media (more on that below) organic marketing takes advantage of their algorithms to promote your business. SEO, social media management, and reputation management are the primary methods of organic marketing. You can use these strategies to grow your brand engage with consumers and other businesses — or to improve your customer reviews — without paying Google, Facebook, Instagram, or others for promotion.
Organic marketing efforts, especially on social media, create an opportunity for ongoing engagement with customers or clients. This is one extremely powerful way to hone your brand and improve your public image. The Noble House social media management team will tell you exactly how to interact with people on social media, whether they’ve never heard of your brand before or they’re long time customers. We create a customized solution for each client, to ensure as much engagement as possible.
Nurture Campaigns allow your marketing team to nurture each lead through remarketing on social media and Google as well as drip email campaigns. Remarketing ads on Social Media/Google will contain a strong CTA and will follow people from social media, to websites they visit. Email drip campaigns are a series of email that become progressively stronger in CTA.
Native advertising is a form of pay per click advertising that makes an ad look more like native content on the host’s page. A native ad can take many forms: videos, articles, blog posts, social media posts, photos, and many more. This type of sponsored content tends to be more expensive than standard pay per click advertising or remarketing. Still, while not every marketing funnel uses native advertising, it can be an extremely effective tool for marketers in a variety of industries.