As a new decade begins, it’s more important than ever for businesses to have a website that ranks highly on search engine results pages.
Ranking highly on Google, Bing, or other search engines is imperative for your business to be seen by potential customers who may be seeking your services online. Research shows that most potential customers select a service from the first page of search engine results. If your business isn’t there, you’re likely missing out on potential business every day.
So, how do you get your website to the first page of Google, Bing or any of the other leading search sites?
It starts with search engine optimization, or SEO for short. SEO services like Noble House write custom content specifically for your website to showcase the services and specialties that your business offers to customers. We write new content weekly to make sure that even once you achieve a high ranking (which often takes months for businesses who haven’t done any SEO before), you can maintain it. For SEO best practices, no aspect of your business is insignificant. The more high quality content you produce, the more content the search engines can index, eventually increasing your ranking.
The backbone of SEO, other than high quality content, is your selection of keywords. Keywords are specific to your business, the services your business provides, and the demographics your business targets. They identify and highlight the term or terms that online customers would search for to find your business. A good SEO company will always do extensive research to create keywords that match what potential customers are searching for online so they can be funneled to your business.
When content is written, the keywords for your business are mixed into the content. Each piece of content should have 1 or 2 keywords that feature a service you provide, a product you sell, or a specific demographic that your business is targeting. Don’t overpower your content with too many keywords or your website may be labeled a spammer. Search engines will ignore sites that are guilty of “keyword stuffing.”
Remember: you don’t necessarily have to hire an SEO company to achieve these results. SEO services are necessary for large scale, highly targeted campaigns, but you can do some of the basic SEO best practices yourself. It all starts with finding a keyword or keywords that suit you and being diligent about posting content. Eventually, with the right keywords and enough content, you will start to see the results of your efforts.
These are baby steps to help your website get better ranking. Next time, we’ll talk about internal links and how they can boost your SEO.
Thomas McClure – Noble House Media Group