E-Commerce Website Design, Maintenance and Hosting
Noble House Media Group custom-built a fully integrated ecommerce platform enabling customers to complete online orders for the first time in Palmer’s rich history. Noble House complemented this new functionality with a completely refreshed website aesthetic and streamlined user experience, which saw overall traffic and online purchasing increase tremendously.
Google Ads/Pay Per Click Advertising
With large competitors such as Whole Foods and Walmart, as well as smaller, local competitors, PPC ads played a key role in bringing awareness, traffic, and ROI using search and custom display animated ads.
Catalogues and other print material played a pivotal role in providing that high-touch, lasting impression to in-store customers.
Noble House designed, developed and implemented comprehensive email marketing campaigns per department that resulted in a drastic increase in open rates and ultimately, sales and referrals. Through the use of custom-curated content, opt-in verified email lists and state of the art email marketing infrastructure, enabled the Palmer's campaigns to exceed expectations.
Palmer’s traces its roots back to the early 1900s as a family-owned butcher shop. Now, the fourth and fifth generations of Palmer’s are running the business, and their vision has transformed a simple market into a one stop destination for gourmet food, fabulous flowers, scratch bakery, high-end catering, and exclusive guided tours to destinations around the world. Considered a trendsetter in the industry, Palmer’s has been recognized in both national and international publications, and has won 31 ‘Best of’ awards including ‘Best Gourmet Market’ and ‘Best Gourmet-To-Go’. What’s more, Palmer’s Bakery has won ‘Best Of’ The Knot and Bride’s/Couples’ Choice on Wedding Wire.