Northeast Building Supply

Having previously had 5 disconnected divisions, customers failed to see the larger brand, Northeast Building Supply, as their local one-stop-shop destination. Their competitors, Ring’s End and Home Depot, were viewed more favorably. Noble House ran a comprehensive audit across each division, with individually purposed workshops seeking to formulate a cohesive brand identity and structure. Noble House designed and built a cohesive, user-friendly website which improved the overall user experience and successfully unified each division under “Northeast”.

Monthly custom calendars for each division with custom graphics, carefully crafted messaging, and original videos bolstered Northeast’s social media presence. Their customer influence, site traffic, and online engagement all grew significantly. Noble House also worked to respond to comments and questions that social media users left on posts. The social media management team was careful to keep responses consistent with the Northeast Building Supply brand.

Noble House designed, developed and implemented comprehensive email marketing campaigns per division that resulted in a drastic increase in open rates and ultimately, sales and referrals. Through the use of custom-curated content, opt-in verified email lists and state of the art email marketing infrastructure, enabled the Northeast campaigns to exceed expectations.

Noble House used both on-site and off-site SEO to improve the ranking of nbslumber.com across multiple search engine results pages. Original content, comprehensive keyword research, and constant monitoring were paramount to achieving top of page placement across each division, and for Northeast as a whole.

The home improvement supply industry is incredibly competitive. PPC played a vital role in bringing awareness, traffic, and ROI using search and custom display animated ads. With A/B testing across a wide variety of geo-targeted locations, the Noble House PPC team was able to drive down cost per click by 125%, whilst achieving far more impressions and conversions.

Noble House helped guide Northeast customers from “prospective” to “purchase” through a cohesive structure of targeted messaging, carefully crafted web content, and seamless retargeting. This improved the efficacy of our PPC campaign and ultimately led to drastically higher conversion rates for each division.

The Noble House team designed and developed high quality printed materials in-line with our Northeast Brand Guidelines. Flyers, Mailers, Convention Show Signage, Pull-Up Banners (and so on) are all parts of the whole.

Noble House’s team of professional photographers was able to provide as-needed photography for Northeast’s products, portraits, landscapes and interiors.

Northeast Building Supply has been serving the construction and home improvement community since 1868. What started off as a small operation between two life-long friends has now grown into one family of several businesses known as ‘Northeast Building Supply & Home Centers, LLC ’ (NBS). Their focus is on supplying the professional building trade, architects, and home improvement industry with quality products and services.