Veterans and their families turn to HonorBound for food, utilities, medical bills, security deposits, and other urgent needs. They help veterans get back on track and find stability in their civilian lives, whether that’s at their job, in school, or simply with their family. HonorBound leverages established partnerships with caseworkers and social workers in the VA and other organizations to reach struggling veterans across the country. To date they have assisted over 22,000 veterans, and they strive to do more every day.
As a small organization looking to grow and bring its fundraising efforts in-house, HonorBound needed to rebrand, expand its marketing practices, and build a reliable base of donors. The vast majority of cash donations were under $20, so HonorBound was seeking larger donations to build a more sustainable model. In addition, as HonorBound rebranded, they were looking to improve their public perception and develop a positive reputation in their community.