You may post on social media, but do you post effectively?
There are two types of posts, organic posts and paid advertisements. Organic posts are the kind anyone can do for free. Paid advertisements are sent to audiences targeted by demographics with a set budget that’s paid to the social platform you’re advertising on.
It’s important to know the difference between paid and organic, as this will allow you to streamline your online presence and optimize your posting strategy.
So how do you utilize both effectively? You start by identifying your goals. Ask yourself why you’re posting and what you want to achieve. Do you want to drive more traffic to your website, grow your followers, or create brand awareness? There are a number of goals you can aim for with paid and organic social, identifying which you’re working towards will make creating content easier.
Your organic social media is the foundation of your social presence. Use your free posts to create a sense of community, clear brand identity and a succinct aesthetic. If you struggle with creating engaging original content feel free to share articles or re-post from other accounts.
But don’t mistake organic social media as a place to spam people with ads! This trap will have people unfollowing you and fast! Organic social content shouldn’t always be a sales pitch, devote a good chunk of your posts to fun or informational features that will keep people coming back for more.
When you want to reach new people, promote a service or special offer its time to bring in paid social media advertising! With the right research into the target consumer you’d like to reach you can “place” your ads with people who are more likely to be receptive to them. Your paid ads will be sent out from your social account so when people click to see your profile they’ll be linked back to your organic content.