In light of COVID-19, Facebook has taken measures to introduce new tools to assist businesses in navigating the impact of shutdowns and lack of steady income.
Last month, Facebook announced a $100 million Small Business Grants program. This program aims to assist with cash grants and ad credits for up to 30,000 eligible small businesses.
In addition to the grants, Facebook rolled out new tools to better communicate with customers via their platform. As a social media marketing agency, we knew just how important it was to utilize these tools for our clients. One main addition was the new gift cards listing. Users are now able to easily find and purchase digital gift cards for their favorite restaurants and local businesses without leaving their homes. Our Instagram account managers are also looking forward to the add-on as it makes its way to the platform in a similar format.
Facebook added a new option that will allow business owners to create personal fundraisers. This tool allows small business owners to call on their loyal customers for donations and support in order to stay afloat in these uncertain times. A fundraiser can be set up by following these steps or by contacting a Facebook account manager at Noble House Media.
Lastly, Facebook has made new page options available to update temporary service changes. Some options include: open with service changes, temporarily closed, updated delivery services, updated online services or updated pickup services.
For many of us, social media is a lot to keep up with. But neglecting your social media could pan out far worse. Get the support you need for your business and minimize the financial burden, not just during this pandemic, but always!
Teresa Hoeckh – Noble House Media