Large and small businesses of virtually any other industry will benefit from powerful content curated by a social media company.
Most managed social media pages take into account the importance of visual content in day-to-day posting. However, daily photos and social networking are no longer enough to capture your target audience in today’s day and age. Luckily, a social media company like Noble House can help take your content to the next level.
More than eight in 10 businesses are using video as part of their content creation to engage consumers. Videos can exist in an organic posting plan or through Facebook ads. The style of these videos can then be mimicked to create a uniformed look across various marketing channels. This includes search engines, Google ads, and other social media marketing campaigns.
A social media company can help you optimize videos to ensure best practices across the platforms. When it comes to posting videos, you’ll want to be sure they fit each channel you plan to post to. Here are some tips:
- Optimize for mobile: Most social media platforms are designed to cater to our mobile devices. For this reason, it is imperative that video uploads fit the screens our consumers are utilizing. 53% of global video views begin on your smartphone or tablet.
- Subtitle your videos: A social media marketing company can tell you just how important it is to appeal to each user. While spoken words are engaging, readable words are a big help where volume cannot be used.
- Video length: According to Hubspot research, Facebook and Instagram audiences engage more with videos under 1 minute. YouTubers engage more with videos under 2 minutes. With countless other platforms to think about, a social media company can help enhance your video content for optimal performance.
- Remain authentic: In order for your content to help your business grow, it needs to be fun. Don’t just meaninglessly market your brand or offer another sales pitch! Provide potential consumers with insight and opportunity capable of resonating with them on a personal level.
A social media company, like Noble House will extensively research your brand and audience to implement a detailed posting strategy. This strategy will ultimately lead to higher engagement levels, following and increased ROI.
Teresa Hoeckh – Noble House Media