Social media is one of the most pivotal marketing tools of today. It gives you the opportunity to connect and engage with individuals from across the globe and when used effectively, can help your business grow beyond its competitors.
Whether you’re a startup or pushing a brand that has been around for decades, social media best practices will help you become successful in your field and will positively impact ROI.
Social Media Best Practices
Start with Facebook:
If you want to reach a large audience, Facebook is the easiest place to start. With an estimated 2.89 billion users, this gigantic audience, combined with powerful data and the right advertising tools, makes it the perfect starting point for a successful campaign.
Add the Other Networks:
Once your Facebook is set up, it is essential you create an Instagram account, Twitter, and LinkedIn. Other accounts to consider are Pinterest, Snapchat, and YouTube. Having numerous networks allows you to reach larger audiences of people, thus broadening your scope of potential interest. For example, Pew Research has found that Snapchat, Instagram, and YouTube resonate with those aged 24 and under, while 25-34-year-olds make up the largest demographic group of Facebook users.
Utilize Both Organic and Paid Strategies:
Each strategy is equally important to your business. While organic social media allows you to establish an online presence and engage with/keep your existing customers, paid advertising will help you promote your product or service, reach audiences beyond your followers, and can help increase brand awareness.
Bad Habits to Leave Behind
Don’t Overdo It:
When it comes to having an active online presence, there are a few key things to keep in mind. Avoid “spamming” your followers with too many posts. Hubspot found that pages under 10,000 followers experienced a 50% drop in engagement per post if they posted more than once per day. Plan your posts strategically and be sure you are producing unique, original content for your followers.
Don’t be too Sales-Pitchy:
With so many businesses on social media vying for attention, it is more important than ever to stand out. When every post is geared towards self-promotion and making a sale, your business takes on a faceless identity. Create content your audience actually wants to see and watch your brand’s popularity take off.
Remember that Organic Social Media Takes time:
52% of small and medium-sized businesses say that organic social media is their most time-consuming marketing task, and 13% say that paid social media is. Time-consuming as it is, social media is absolutely crucial to the lives of consumers. Do not be discouraged and keep in mind that your efforts are not being wasted. If you’re feeling like you need more time to focus on other areas of your business and less on social media, give Noble House a call and let us help you get organic and paid campaigns off of your hands.